Facebook Wants To Buy Microsoft Ad Technology

Facebook Wants To Buy Microsoft Ad Technology - Facebook reportedly is negotiating with Microsoft. Both are touted to discuss the purchase of a number of Microsoft's advertising technology by Facebook.

Microsoft is getting this technology through the acquisition of aQuantive in 2007. Well, if this technology shift into the hands of Facebook, the social networking giant can display ads on other websites.

Obviously, this will help Facebook expand its advertising business, beyond its own web site.

The value of the acquisition is still unclear. However, Business Insider estimates that the value is in the range of USD 30 million. These estimates are based on the highest price ever achieved Microsoft when releasing its other technologies, Atlas.

Both Facebook and Microsoft declined to comment. Even so, there is no detailed information on this report.

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