Facebook Business - Social networking company Facebook Inc.. posted a rise in advertising revenue in the third quarter of this year. Advertising revenues contributed by mobile phones and tablet computers as much as 14 percent or U.S. $ 150 million of all advertising revenue.
This figure is up from earnings in the second quarter, worth U.S. $ 40-50 million. In the first quarter, the company did not reap the penny revenue from advertising on mobile phones. "It makes people's views changed on Facebook," said Robert Baird & Co analyst Colin Sebastian, as quoted by Reuters news agency on Wednesday, October 24, 2012.
Soaring Facebook revenues come boost the company's stock increases by 13 percent. The increase in advertising revenue makes the company's stock soared 13 percent in trading Tuesday to U.S. $ 21.97 per share.
Sluggish revenue from mobile advertising has fueled investor concerns. Consequently, since the floor at the stock exchange in May, Facebook market value fell by more than U.S. $ 40 billion. The more Facebook users access the site from his cell phone making it difficult for advertisers.
Company's advertising revenue jumped to $ 1.09 billion, up 28 percent from revenue in the second quarter. In addition to advertising, Facebook reap the revenue from other business transactions, which amounted to U.S. $ 176 million.
Facebook was founded by Mark Zuckerberg. 28-year-old man was created Facebook in his dorm room when he was studying at Harvard University. Until 30 September 2012, as many as 1 billion people registered as users of Facebook. Approximately 604 million people access Facebook through mobile phones.
Facebook Finance Director David Ebersman said the company continues to invest in the coming quarter. The company estimates menangguk revenues of U.S. $ 1 million / day.
Analyst Jordan Rohan, Stifel Nicolaus, warned that Facebook remains cautious. Too many ads will affect the convenience of users. Access to Facebook is slowed down as the number of ads.
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